I guide end-to-end digital asset lifecycles for global brands like Nature Made, Kirkland Signature, TruNature, and MegaFood. By building scalable DAM infrastructures and clearing pipeline bottlenecks, I equip cross-functional teams with the streamlined workflows and metadata protocols they need to thrive.

  • I Build Scalable Intake Pipelines & Workflows
    Design and coordinate structured intake processes for incoming digital assets, project details, and creative references. Ensured seamless collaboration and deadline adherence across internal teams, external agencies, and customers.

  • Administer DAM Systems & End-User Enablement
    Manage and support the ongoing development of DAM and project-proofing technologies. Fostered high system adoption rates by designing and providing hands-on user training and continuous workflow support.

  • Enforce Metadata Maintenance & Governance
    Establish, maintain and enhance robust metadata standards and taxonomy for a wide variety of file formats, including video, audio, print, imagery, copy, and brand style guides.

  • Optimize Asset Searchability & Accessibility
    Curate DAM infrastructure to improve asset discoverability. Ensure strict compliance processes were followed, resulting in highly organized, consistent, and readily accessible creative content.

  • Manage Production Traffic & Systems Reporting
    Oversee production traffic, system operations, and reporting metrics for international consumer brands, continuously identifying bottlenecks to improve overall team productivity.