I keep high-volume production running smoothly by turning complex data into clear, actionable wins for teams. By auditing tech setups and mapping out simpler workflows, I remove the friction that slows people down—ensuring seamless metadata, clear proofing pipelines, and platforms that deliver maximum value.
Core Competencies
Systems Analysis: Mapping end-to-end creative workflows, diagnosing pipeline bottlenecks, and integrating DAM platforms with upstream/downstream enterprise software.
Data Analysis: Designing metadata taxonomies, auditing asset utilization metrics, and building dashboards to track production velocity and user adoption.
Creative Operations: Leading traffic management, pre-press production, and cross-functional asset distribution across print, video, audio, and digital copy.
Platform Governance: Establishing taxonomy compliance, rights management protocols, and lifecycle configuration rules for complex brand portfolios.
Achievements
System Optimization: Conduct comprehensive systems analysis of legacy proofing workflows, reducing production cycle times by integrating project management and analysis tools.
Data-Driven Governance: Leverage asset metadata analytics to improve data compliance and content searchability.
Operational Intelligence: Developed data reporting models that tracked asset project metrics including department, complexity, priority and proofing type workflow.
